When it comes to rugs that combine timeless design with modern craftsmanship, few names carry the reputation and respect of Asiatic London. As one of the UK’s most established rug importers and manufacturers, this family-owned brand has been leading the way in style, quality, and innovation for over 60 years.
In this article, we explore the heritage of the Asiatic rug brand, uncover what makes their carpets stand out, and explain why homeowners across the UK and beyond continue to trust Asiatic rugs for their homes.
A Proud British Heritage
Asiatic London was founded in the 1960s, during a period when the UK was embracing global influences in design and home interiors. From its early days operating out of London’s East End, the brand focused on importing handwoven rugs from across Asia, introducing British homes to unique textures, patterns, and artistry not commonly found on the high street.
Over time, Asiatic grew into a fully-fledged rug design house, offering not only imports but also in-house collections created with a deep understanding of global trends and customer preferences. Today, they remain headquartered in London, operating from a state-of-the-art design and distribution centre while supplying retailers, designers, and homeowners across the globe.
The Rise of a Global Rug Brand
While Asiatic London began as a British company, it quickly earned a reputation far beyond the UK. Their forward-thinking designs, consistent quality, and deep relationships with skilled weavers in India, China, and Turkey have positioned the brand as a trusted name worldwide.
Despite their international footprint, Asiatic maintains the personal, customer-first approach of a family-run company. Every rug is designed with a clear purpose: to bring comfort, beauty, and timeless elegance into your space.
What Defines an Asiatic Rug?
An Asiatic rug is more than just a home accessory. It represents a perfect blend of heritage craftsmanship and modern style. Here’s what you can expect when you purchase from the Asiatic rug brand:
Thoughtful Design
Each collection begins in London, where Asiatic’s in-house designers sketch concepts inspired by current interior trends, historic motifs, and customer feedback. The result is a carefully curated range that includes everything from bold contemporary prints to subtle, minimalist textures.
High-Quality Materials
Whether you’re choosing a natural wool carpet or a durable polypropylene weave, Asiatic carpets UK are known for using premium materials. Their collections feature wool, jute, viscose, cotton, polyester, and blends — each selected for its unique texture, durability, and appearance.
Skilled Craftsmanship
Many Asiatic rugs are still produced using traditional hand-knotting, hand-tufting, or flat-weaving methods. The brand works closely with artisan communities, supporting fair working conditions and ensuring consistent quality across its entire range.
Wide Appeal
One of the reasons for Asiatic’s popularity is its sheer versatility. The brand offers rugs for every style and setting, whether you're furnishing a modern loft in Manchester, a classic townhouse in Bath, or a cosy flat in London.
Popular Asiatic Rug Collections
If you’re considering bringing an Asiatic rug into your home, here are a few of their most recognised collections:
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Matrix – A contemporary range combining abstract patterns with neutral tones, perfect for living spaces.
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Whisper – Known for its luxurious softness and deep pile, this collection is a favourite for bedrooms and lounges.
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Bali – A collection of natural jute rugs, ideal for eco-conscious households seeking rustic charm.
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Funk – Bright, bold colours and playful patterns that add energy to children's rooms or creative spaces.
For a broader look at styles and textures, browse our full Asiatic Rugs collection.
Why UK Homeowners Trust Asiatic Carpets
From independent interior designers to large-scale property developers, Asiatic London remains a top choice in the UK’s flooring scene. Here’s why:
British-Based Expertise
As a UK-based rug brand, Asiatic understands the needs and tastes of British homeowners. Their products are designed to suit UK interiors and sizing standards, ensuring a perfect fit and feel for your space.
Long-Standing Reputation
With decades in the industry, Asiatic has built strong relationships with suppliers and retailers. This allows them to offer consistent stock availability, reliable delivery, and competitive pricing — without compromising on quality.
A Rug for Every Room
From hallways and kitchens to bedrooms and living rooms, there’s an Asiatic carpet for every space. Their extensive catalogue includes small rugs, runners, large area rugs, and bespoke sizes in various shapes and colours.
Sustainability and Ethical Production
As modern consumers become more conscious of how products are made, Asiatic continues to respond with responsibility and care. Many of their collections use natural fibres, sustainable dyes, and ethical production methods. By investing in an Asiatic rug, you're supporting a brand that values environmental responsibility and social impact as much as style.
The Home Rug Company: Your Trusted Stockist of Asiatic Rugs
At The Home Rug Company, we are proud to be an official UK retailer of Asiatic London rugs. We stock a wide range of styles, sizes, and textures to suit every room and taste. Our online store offers:
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Free or fast delivery across the UK
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Clear product photos and detailed descriptions
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Flexible returns policy
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Friendly customer support to help you choose the right rug
We believe in helping you shop with confidence, and that means offering only the most reputable brands — and Asiatic is one of the best.
A Legacy of Excellence
The story of Asiatic London is one of passion, family, and design excellence. From a humble London importer to an internationally recognised rug brand, they have remained true to their mission — to bring beautifully made, stylish, and long-lasting rugs into homes across the world.
Whether you are discovering Asiatic carpets UK for the first time or adding another to your collection, you can trust their rugs to deliver both comfort and quality.