Discover the timeless elegance and exceptional craftsmanship of Asiatic rugs, available online at The Home Rug Company. Whether you’re looking to refresh a living room, add warmth to a bedroom, or make a statement in your hallway, our curated collection of Asiatic carpets offers something for every interior style and budget.
Who Are Asiatic London?
Asiatic London is a renowned name in the UK’s flooring and home decor scene, recognised for producing some of the most stylish, durable, and high-quality rugs on the market today. Established in London, this family-run brand has built a reputation for combining innovation with tradition, creating rugs that blend modern design with expert craftsmanship.
The Asiatic brand is trusted by interior designers, homeowners, and property developers alike. Their collections are diverse, ranging from traditional wool rugs to contemporary geometric patterns and luxurious hand-tufted pieces.
Why Choose Asiatic Rugs?
When you invest in an Asiatic rug, you’re not just purchasing a floor covering — you’re choosing a product that’s designed with care, style, and longevity in mind. Here’s why customers across the UK continue to choose Asiatic rugs:
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Design-Led Collections: Asiatic rugs are known for their on-trend designs, seasonal updates, and wide range of colours, patterns, and textures.
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Premium Materials: From natural wool and jute to modern synthetic fibres, Asiatic carpets are crafted using high-quality materials that are both attractive and durable.
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Versatility: Whether you have a minimalist apartment or a country-style home, you’ll find a rug that suits your space perfectly.
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Commitment to Craft: Many of their rugs are handwoven or hand-tufted by skilled artisans, ensuring each piece has its own character.
Popular Asiatic Rug Styles
At The Home Rug Company, we stock a broad range of Asiatic rugs to cater for every taste and lifestyle. Some of the best-loved collections include:
Contemporary Rugs
Perfect for modern interiors, these rugs often feature clean lines, abstract patterns, and muted tones. Collections like the Asiatic Matrix and Asiatic Moda are popular choices for those looking to create a sleek, cohesive look.
Traditional and Oriental-Inspired Rugs
Timeless and elegant, Asiatic’s traditional carpets feature intricate motifs and rich, warm tones. These pieces work beautifully in formal settings or rooms with classic decor.
Shaggy and Plush Rugs
For comfort underfoot, nothing beats a shaggy rug. Asiatic’s ultra-soft Whisper range or the deep-pile Bali collection add luxury and warmth to any room, especially bedrooms and lounges.
Natural Fibre Rugs
Eco-conscious buyers will appreciate the brand’s commitment to sustainability. Ranges like Asiatic Jute offer a rustic, organic look and are ideal for high-traffic areas such as hallways and kitchens.
Asiatic Carpets for Every Room
Asiatic rugs are designed with real homes in mind. No matter the room, there’s a piece that will elevate the look and feel of your space.
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Living Room: A large Asiatic rug can act as an anchor for your seating area, adding texture and tying the room together.
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Bedroom: Place a soft shaggy rug beside the bed for a warm and cosy first step in the morning.
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Dining Area: Choose a durable, flat-weave design under your dining table for style and practicality.
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Hallways and Entrances: Make a bold first impression with a runner from the Asiatic collection.
Choosing the Right Size and Shape
Rug size matters just as much as design. At The Home Rug Company, we stock Asiatic rugs in various sizes, from compact runners to oversized area rugs. When choosing a size, consider how much of your flooring you’d like to show and how your furniture is arranged. Rectangular rugs work well in most spaces, while circular options add softness and contrast to angular furniture.
Caring for Your Asiatic Rug
With proper care, your rug can remain vibrant and beautiful for years. Here are a few simple tips:
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Vacuum regularly to remove dust and dirt
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Blot spills immediately with a clean cloth — avoid rubbing
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Rotate your rug every few months to ensure even wear
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Use a rug underlay to prevent slipping and protect floors
For wool or delicate materials, professional cleaning is recommended every 12 to 18 months.
Shop Authentic Asiatic Rugs Online
At The Home Rug Company, we are proud to be an authorised retailer of Asiatic rugs and carpets. Every rug you see on our site is 100% genuine and comes directly from Asiatic London. When you shop with us, you can expect:
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Fast UK delivery on all orders
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Expert advice from our customer service team
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Secure checkout and flexible payment options
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Easy returns if you change your mind
Browse our full collection of Asiatic rugs today and find the perfect piece for your home.
Why Buy From The Home Rug Company?
We’re passionate about rugs — it’s in our name. Based in the UK, we specialise in bringing the best rug brands to homeowners nationwide. Our website is designed to make your shopping experience as smooth as possible, with high-quality product photos, detailed descriptions, and useful filters to help you narrow your search.
Every rug we stock is chosen for its design, quality, and value. Whether you’re shopping for a bold statement piece or something soft and neutral, we’re here to help you find exactly what you need.
Elevate Your Interior With Asiatic Carpets
Asiatic carpets are more than just a finishing touch — they’re an expression of personal style. With their rich textures, thoughtful designs, and superior construction, these rugs have the power to transform any room in your home.
Explore our collection online, order with confidence, and enjoy the comfort, beauty, and durability that only an Asiatic rug can offer.